Home - Hila Graphic designer

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About Me

I’m a French graphic designer and art director working remotely, wherever the work takes me. My practice is built around visual identity, editorial design and art direction three disciplines that, for me, are really one continuous act of giving shape to ideas.
I like design that holds together: a logo that makes sense with the layout it lives on, a typeface choice that echoes the tone of the writing, a colour that isn’t just pretty but purposeful. That kind of coherence doesn’t happen by accident. It comes from paying attention, from craft, from actually sitting with a problem until the right form emerges.

Everything I make, I make by hand or at least, by mind. No AI in the process. Not out of fear of the tools, but because I believe design should carry a fingerprint, a point of view, a bit of friction that comes from a real person making real decisions. That’s the kind of work I want to sign my name to.
I collaborate with entrepreneurs building something from scratch, agencies that need an extra pair of sharp eyes, institutions with a story to tell, and companies looking to sharpen how they show up in the world. Different sizes, different worlds, same commitment to clarity and honesty in the final result

Hila

Graphic Designer / Art Director

Experience

From Parisian agencies to international consulting

I started my career in Paris, cutting my teeth at some of advertising’s biggest names: McCann Erickson, DDB, Euro RSCG, Leo Burnett. Years spent moving between branding, campaigns and visual communication for clients ranging from local businesses to international brands. It was a fast, demanding environment, and it taught me how to think strategically, work under pressure, and defend an idea in a room full of people ready to challenge it.
At some point, I traded the agency floor for the open road. I started travelling, and my way of working shifted with it from in-house teams to independent, remote collaboration with clients across different countries and cultures. It changed how I see design: less about fitting into one agency’s process, more about adapting quickly, communicating clearly across distances, and staying focused on what actually matters to each client.
That mix years of agency rigour combined with the independence and openness that come from working internationally is what shapes my approach today. I bring the discipline of big campaigns to smaller, more personal projects, and the adaptability of remote work to every collaboration, wherever my clients happen to be.

Services

I help brands, projects and institutions build and refine their visual worlds. From reviewing existing materials to structuring a clear brand universe, I can support your overall visual direction and accompany your team or project over time

Visual identity & logo design

Creation or refresh of logos and complete visual systems that reflect your story and values.

Brand guidelines & stationery

Simple, clear brand guidelines plus essentials like business cards and letterheads, so your communication stays coherent.

Campaign & print design

Posters, flyers, brochures and other printed materials for events, promotions or institutional communication.

Social media & online visuals

Instagram posts and carousels, stories, thumbnails, headers and banners designed to work smoothly across platforms.

Packaging design

Visual concepts and layouts that make your product stand out while staying true to your brand.

Digital & web support

Simple layouts for small WordPress pages and presentation sites, plus web banners and online visuals to keep your identity consistent across digital touchpoints.

Samadhi

Packaging

Restaurant Senses

Restaurant L'Alcove

Nightlife

Manu

Francophonie

Logos

Blisstribe

Oxfam

Notion